Minor Rubber Company
Background:
Founded in 1914, Minor Rubber Company is a leading manufacturer of standard and custom molded, extruded dipped and fabricated rubber products.
Minor Rubber was looking for new ways to grow their business and the Internet seemed the logical next step.
The company also wanted to cut the cost of printing and mailing its catalogs - which were becoming increasingly expensive, and were often outdated soon after distribution.
Challenge:
- Find a cost-effective way to deliver their product catalogs online. The quotes they had received ranged from $150,000-$200,000.
- Use their own website to get qualified leads, expand into new markets, and increase sales.
"Catalog Navigator is basically the cornerstone of our marketing from this day forward."
Dave Humphries
Executive Vice President
Minor Rubber Company
Solution:
Dave Humphries
Executive Vice President
Minor Rubber Company
- Make Minor Rubber’s detailed product information available and searchable on their own website using ThomasNet’s Catalog Navigator.
- Catalog Navigator is an affordable online catalog solution specially designed to meet the sales and marketing needs of industrial companies.
- With Catalog Navigator, Minor Rubber is getting 10 to 15 more inquiries per day, and their business is up 10% over last year.